Annual report and activity report
The annual report presents an organisation’s activity, results and outlook over a year. The activity report is its shorter version, focused on actions and highlights. Both documents address wide audiences and must stay readable for non-specialists.
What we take on
- The editorial line and the page plan.
- Interviews with executives and teams.
- Writing and rewriting of internal contributions.
- Graphic design, infographics and imagery.
- Key figures and how they are presented.
- Print production, the web edition and the accessible PDF.
A report built around one message
What should the reader remember after five minutes?
Every report starts from a simple question. The answer sets the title, the opening and the order of the chapters. The rest of the document provides the evidence.
Continuity, year after year
Several clients have entrusted their report to the agency for many editions. This is the case for Fondation Macif, CASDEN and Aréas Assurances. This continuity lets the document evolve without starting from scratch.
Frequently asked questions
What is the difference between an annual report and an activity report?
The annual report covers activity, financial results and governance. The activity report concentrates on the year’s actions and highlights. It does not always include a financial section.
How long does it take to produce an annual report?
Allow three to four months from scoping to publication. The schedule depends mostly on when the accounts are approved and on the number of contributors.
How many pages should an annual report have?
In the corpus studied by the agency, the median narrative report went from 47 pages in 2004–2009 to 36.5 pages in 2022–2024. The right length remains the one that serves the message.
Let’s talk about your next report
360 Audit, one of the O’com Essentials: €2,500 excl. VAT, deducted from the engagement that follows.